SPFW Proposal

  • Date: 2013 - December
  • Client: SPFW
  • Field: Branding
  • Media: Multimedia

New identity and brand extension proposal created for Sao Paulo Fashion Week.


The logo was designed around the jargon used by SPFW - 'The Official Brazilian Fashion Calendar', where the frame refers to a determined period of time - the fashion week that happens twice a year. Moreover, the frame suggests a label, enhancing the quality and strength of the brand.


Finally, SPFW+ was proposed as a brand extension. It carries the same essence of the first, but now, São Paulo Fashion Week is substituted by '+'.