• Date: 2012 - December
  • Client: Rica
  • Field: Graphic Design
  • Media: Print
  • Collaborators: Pedro Gerab

Identity created for brazilian singer and composer Ricardo Coen. After years working with marketing, Coen's decided to follow his career as a musician, playing 'Chorinho', a Brazilian popular instrumental music style. In spite of its name (Crying), the style often has a fast and happy rhythm, characterised by virtuosity, improvisation and subtle modulations.


The kit comes on an envelope caring a letter sheet, Coen's first album Em Casa, a mono-coloured poster with pictures and an extra CD with a radio session recorded in the Radiotelevisione Italiana.