Premiere: Alexandre Herchcovitch
- Date: 2012 - March
- Client: Self-initiated
- Field: Art Direction
- Media: Video
- Collaborators: Flavio M1R Jonatas Pontes Danilo Pontes
Episode 2 of Premiere, a series of videos published by Sometimes Always. It portrays some young creatives living in Sao Paulo; some insights on their creative career and their opinion about the life on the metropolis.
In this episode, the couple Alexandre Herchcovitch and Fabio Souza received us for a frank conversation on issues such as career and methods of creation. The video is a portrait of two great figures in Brazilian fashion that, although working in the same field, followed different ways.
Camera and Cut: Danilo Pontes e Jonatas Pontes
Audio: Flávio M1r