FFWMAG x Cotton Project
- Date: 2016 - December
- Field: Art Direction
- Media: Product
- Collaborators: Rafael Varandas Augusto Mariotti Hick Duarte Eudes de Santana
Cotton Project is a Brazilian coolwear brand that transites between the surf/skateboard world to the cosmopolitan contemporary life in metropolis like São Paulo. It is needless to say how much I admire the work and talent of my friend Rafael Varandas, Cotton’s founder and creative director. I’ve been following his work from close since pretty much the start of the brand, when they sold mainly t-shirts for kids that couldn’t find anything similar around. This year, Cotton Project did their debut in São Paulo Fashion Week, a huge but conscious step that positions the brand at the spotlight of the country’s market.
In parallel to that, Augusto Mariotti, my dear friend and partner at FFWMAG, had the amazing idea of building a capsule collection between FFWMAG and Cotton Project. But that couldn’t be just another merch collab, of course. Instead of just bringing the brand of the magazine itself to the products, we decided to choose three photographers that were crucial to this new phase of the magazine since its redesign. The talented Eudes de Santana, Marcelo Gomes and Hick Duarte are heavy collaborators of FFWMAG and lifetime creative friends to our history.
This couldn’t happen in a better way, for real. The magazine I love, together with the brand I love, working in a collection of photographers I love. It was a super horizontal creative process where we all managed to create together. From friends to friends.
The collection, which is going to be launched tomorrow at Cotton Project, features two t-shirts, one jacket and one tote bag to each of these photographers. All the products have limited edition so do not miss this out. Come have a beer with us tomorrow from 2pm on at Cotton Project, Oscar Freire, São Paulo, Brazil.