FFWMAG 42

  • Date: 2016 - October
  • Client: FFW
  • Field: Art Direction
  • Media: Print
  • Collaborators: Augusto Mariotti

FFWMAG is a fashion magazine based in São Paulo, Brazil. The publication went through a redesign in 2014 on both its art and editorial sides. At that time Augusto Mariotti, FFWMAG’s creative director, built a new a team in order to reposition the magazine as younger and fresher publication covering a gap of this kind of product in the Brazilian market.

 

For over two years, Augusto Mariotti, Camila Yahn (chief copyrighter) and me (art director) have been working together on FFWMAG, a place where we can experiment new formats of content and design. We managed to broaden the fields We cover beyond fashion, and we started to give space for up and coming makers from varying areas like the arts, music and culture in general. FFWMAG became a showcase for young talents that never had an media space before. There are many photographers, stylists and creatives in general that were first featured here and then went out to collaborate with the mainstream media.

 

FFWMAG 42 was the first issue that We sent a call for submission and opened our doors for collaborations. What we got back was a nice amount of beautiful content that led us to one of our richest issues. With four different covers, FFWMAG 42 features Riccardo Tisci, Air, Eduardo Berliner, Jaden Smith, Kleber Mendonça Filho, Dalton Paula, Crystal Moselle, Daniel Galera, Ava Rocha, Julia Holter, Paulo Tessuto and more.

 

264 pages | Edition of 8000 | 230x300mm| Colour Offset